LOEWE Wool-Blend Anagram Lines Scarf


Under the direction of Jonathan Anderson, graphic design duo M/M (Paris) were commissioned to reinterpret LOEWE’s identity through a contemporary lens. The design, which adorns this wool-rich scarf, is an adaptation of Spanish artist Vicente Vela’s quadruple-L insignia which was first used by the label on branding irons to mark cattle and leather skins as their own.