Balmain Main Lab Logo Sweatpants

Balmain continues its dalliance with logomania in the Spring/Summer 2024 collection, playing with distorted holograms in the Main Lab capsule – coined from an anagram of Balmain. These sweatpants hail from the line-up; with a relaxed fit aligning them with the Parisian Maison’s allegiance to modern street aesthetics, their logo subversion feels assertively futuristic.