Balmain Medium Leather Jolie Madame Bag

In 1949, Balmain created its very first perfume, titled Jolie Madame. It was wildly popular among the fashion set, so much so that Pierre Balmain named his Fall 1952 collection after the scent. The presentation built upon the House’s New French style, with the term Jolie Madame soon becoming a way of referring to the label’s quintessentially Parisian aesthetic – and now a new-season bag, too.